Thirty to fifty of SCHOLARLY journal articles Business Problem in Essay

Thirty to fifty of SCHOLARLY journal articles Business line of work in Rosenbluth international - Essay ExampleAs stated by Clemons and Hann (1999), companies which ar successful find it difficult to change their policies in accordance to the changing business environment. This notion identifies and sheds light on the difficulty and complexity that is associated with the implementation of an effective change management strategy and reorganization of business operations. In the graphic symbol of Rosenbluth International, this required alteration in company operations has been prompted by the prospects of disintermediation that the organization before long faces, which in turn have been triggered by the continuation of a momentous period in the industry of travel brokerage that is essentially marked by a major restructuring of the entire industry (Clemons and Hann, 1999). According to Clemons and Hann (1999), the drastic changes that are being experienced by the travel industry c an be associated with dynamics of the competitory environment. ... dustry by analysts highlights the alarming situation for travel agents as hotel shackles and airlines intend to entreat the scope of their revenue generation by launching electronic distribution systems. Furthermore, Carroll and Siguaw (2003) claim that the popularity of internet-based room reservation has allowed hotel owners to gain complete say-so over various methods of distribution which is threatening to the wellbeing of Rosenbluth International. Another challenge faced by Rosenbluth is not only rooted in external competitive pressures that are posed by other travel agents but is also caused by the commission cuts which have been introduced by hotels and rental companies thereby, prompting the organization to raise its charges by $10 to $15 (McCubbrey, 1999) to soothe the incurrence of unexpected expenditures. An examination of the case suggests that the challenges being faced by Rosenbluth are largely base d on an annex in expenses and a decrease in the revenues being generated by the firm due to the introduction of electronic distribution systems by major travel-based businesses and a lessening in commission caps that are being earned by competing organizations. However, once the case is viewed from a varying perspective it can be comprehended that the issues which Rosenbluth is currently experiencing are also a consequence of the widespread availability of substitute services such(prenominal) as bargain prices and the incorporation of effective and pioneering business models such as reverse auction and auction. Discussion Given the present scenario and the challenges posed by the competitive environment in which Rosenbluth International operates, it would seem most assume to install an online reservation system to equip the organization with the technological tools