Thursday, December 19, 2013

Strategic Management

TEAM ACTIVITY : RATING THE DlSNEY COMPANYNames1 .
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As a squad , complete the information for the Disney Company in the boxes on this knave and the nextCore Competencies reaping Markets1923-1983 Technological Innovation (1920s ) and everyday characters (Mickey , Donald , Goofy , etcCombining living and spanking action (1960 - Mary PoppinsTV (reinforcement of filmsTheme place (reinforcement of films and TVCable Network (reinforcement of filmsPopular , known filmsLicensing lively cartoonsLive action and animation feature filmsMickey Mouse auberge , etcDisneyland , Disney World p Disney ChannelVideocassette salesDisney Character toys , music , etc Core Competencies Product Markets1984-2002 Domestic rights expand to international marketsControl of shows that air on Disney ChannelLeverage of pop charactersRetaining licenses of normal characters for self-salesReinforcement of popular charactersLucrative business , as well as providing lucrative contactsLeverage of popular characters to wave of the future for family entertainmentgene linkage of theme parks to cruises - go theme parks with a captive audienceLeverage flow harvest-homeion expertness International Film DistributionTV BroadcastingNews , Magazine , and earmark PublishingDisney StoresLive Theatrical EntertainmentProfessional Sports TeamsOnline estimator ProgramsDisney Cruise LineHome Video Production 2 . As of the yr 2003 , using the scale below , value how well you infer t he company has linked its nerve centre comp! etencies to invigorated product marketsRating 55 Linkage is the strongest that it has been in the company s history4 Linkage is improving as a outgrowth of new product markets (during the Eisner era3 Linkage is the analogous before and during the Eisner era2 Link is getting weaker as a result of new product markets (during the Eisner era1 No linkage between core competencies and product markets exists...If you want to get a full essay, high society it on our website: BestEssayCheap.com

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