Marketing research: case study

1. Management Decision Problem (MDP) How can short- roost holidaymaker rime be increased to boost development and sparing outgrowth? According to the thrust brief of the Redcliffe Tourism readjustment strategy, Redcliffe is now approach a big challenge in tourism. Although Redcliffe has a push-down storage of advantages with its natural attractions, strategic position and landscape, the attribute and quantity of tourist trying on has not openhanded substantially. The project brief mentioned that the offspring of campsite/caravan park has decreased over the medieval ten years and whatsoever of the hotel/motels which provided short-term allowance begin closed. Besides, Redcliffe only has four thaumaturge accommodation. Despite the growth in backpackers, bed and breakfasts and rental mansion or unit, three places which act to provide backpacker/hotel accommodation have failed in new-made years. From these information, the manager considered that the limited centre of tourist accommodation block up the growth of tourism. Therefore, the prudence decision problem is whether more than accommodation should be provided, and if in that location be any other slipway to attract more tourists. 2. Marketing Research Problem bid (MRP) Marketing query problem consists what information is involveed and how it can be obtained in the approximately feasible way (Malhotra, 2004, p. 43.). Therefore, the brief aims are as follows: To separate the current visitors proportional distribution. To identify the accommodation preferences of tourists.

To identify the usurpation of visitors to promotions. To identify the current incenti! ves which drive visitors to stay overnight. In the project brief, the research problem is how to attract more tourists to hassle frugal growth. But some data still need to be identified. 1.What kinds of tourist would like to stay overnight? It is inevitable to segment the tourists into different groups. By separating into different groups, such as family, businessman, backpacker, world(prenominal) tour group, decision makers can more easy cigaret the... If you want to get a full essay, separate it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay